Everyone wants to open a restaurant once in a life time. We have Founders of Burger Singh Sharing how they build 100Cr company by selling Indianised burgers. This is the 13th part of our #FoundersUnfiltered series where we learn directly from the founders. If you are new to this series. I recommend you to watch Previous Videos.
Kabir Jeet Singh is the CEO and Co-Founder of Burger Singh. He has to his credit a master’s degree in financial strategy from University of Oxford and an MBA from University of Birmingham.
He enjoys experimenting with burger flavours, and what started off as a pastime became an entrepreneurial venture.
Follow Kabir Jeet Singh’s Social Media Handles:
For Shorter clips from this Session:
Eat People: An Unapologetic Plan for Entrepreneurial Success- https://amzn.to/328fMPI
More Money Than God- https://amzn.to/2OHQ95h
Zero to One: Notes on Start Ups, or How to Build the Future- https://amzn.to/3mL4B9s
0:00 – Intro
1:04 – Kabir’s Journey
3:26 – Did Kabir love cooking?
3:44 – What did Kabir do after completing MBA?
4:32 – Kabir returned to India
5:20 – Starting Burger Singh
5:54 – Initial Investment
6:11 – Opening First Store
6:36 – Starting with 1 cr.
6:53 – Cost of opening one store
8:29 – Total outlets of Burger Singh
9:10 – How to get Burger Singh’s Franchise
15:02 – Creating SOPs
18:50 – Revenue sharing in Franchise Model
22:01 – The Founder Movie
22:40 – Marketing support to Franchises
23:18 – Cloud Kitchen Franchise?
27:18 – Achieving Break Even
30:32 – Revenue Targets for individual stores
33:53 – What to look before starting your own outlet?
35:55 – How to hire initial team members?
38:24 – Nepotism in Business
41:15 – Funding Rounds & Equity Dilution
44:57 – Whom to bring as Investors?
46:07 – Valuation Multiples in Food Industry
46:41 – Challenges faced by Burger Singh in Lockdown
49:42 – Difference in Revenue Pre-Covid and Post-Covid
52:10 – Support to Franchises in Lockdown
54:03 – Discounts on Zomato
54:43 – Menu Engineering
57:08 – Cons of having a co-founder
58:53 – Should ESOPs be given to Founding Team?
1:04:46 – Current Valuation of Burger Singh
1:05:00 – How does Kabir manage his personal finance?
1:06:32 – How much Salary should a Founder draw?
1:07:55 -What is Tax Holiday?
1:09:00 – RAPID FIRE
1:13:38 – Final Message for Viewers
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