In FMCG Industry, AC Nielsen data such as numeric distribution, weighted distribution, share amongst handlers and market share are important metrices that help FMCG Companies take important decisions. These are available at FMCG industry level and also at FMCG Company level. When you do data analysis, you are able to determine the decisions to be taken when these parameters are down.
In this sales training video by sandeep ray we have discussed the AC Nielsen data used in the FMCG industry and what do FMCG companies do when these parameters are down.
Video Links:
Numeric Distribution – https://youtu.be/tiDb1Ci8I_0
Weighted Distribution – https://youtu.be/VTF42Teh3d4
Share Amongst Handlers – https://youtu.be/HdCo-MRzO3U
Market Share – https://youtu.be/Pm0qo8G4KZQ
Trade Schemes – https://youtu.be/vgszGeD6Zsw
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