Want to create a media network and transform into D2C brand. In this video Chaitanya shared his experienced about business. Watch the video to know more.

Chaitanya Nallan is the co-founder and CEO of Skinkraft. He worked at Infosys for 7 years and founded Gingersoft Media before Incnut Digital(Parent Company of Skinkraft and Vedix)

SkinKraft is India’s first customized skin care regimen.Its unique SkinID program is designed in collaboration with dermato-cosmetologists, pharmacists, and formulators

Skinkraft Website: https://skinkraft.com/
Skinkraft Youtube:
https://www.youtube.com/c/SkinKraftOfficial/videos
Skinkraft Instagram: https://www.instagram.com/skinkraftofficial/?hl=en
Skinkraft Twitter: https://twitter.com/skinkraftcom?lang=en
Skinkraft Facebook: https://www.facebook.com/skinkraftofficial/
Skinkraft Linkedin: https://www.linkedin.com/company/skinkraft/?originalSubdomain=in

Follow the founder on their social media handles:

Chaitanya’s Linkedin:
https://www.linkedin.com/in/chaitanya-chakravarthy-b56b313/?originalSubdomain=in

For Shorter clips from this Session:
https://www.youtube.com/channel/UCyTcGfVEMjBGzgfWTcUcAmw/videos

TimeStamp:
0:00 – Introduction
1:20 – Chaitanya’s Background
2:23 – Building Gingersoft Media Pvt. Ltd.
7:13 – Finding Co-Founders After Exiting Gingersoft
8:24 – Vision Behind Incnut Digital (Parent Company Of Skinkraft)
11:00 – Building Media Platform Before Launching Products
13:29 – Helping Launch D2C Brands
20:44 – Launching Skinkraft And Vedix
21:45 – How Is Marketing Done For Incnut Digital?
23:40 – Initial SEO Strategies For Media Network
27:00 – Sales From Media Network For D2C Brands
28:45 – Taking Feedback From Power Users
31:30 – Sahil’s Experience Building In Public
34:40 – Audience Request To Launch New Products
36:32 – Should You Focus On Multiple Startups At Once?
41:24 – How Does Chaitanya Manage His Time?
45:35 – Major Challenges Faced Due To Covid
48:28 – Sahil’s Personal Lockdown Experience
49:42 – Funding
54:33 – How Much Equity Should Be Diluted In Seed Round?
1:03:21 – Ideal Equity Dilution In Series A Round
1:07:55 – RAPID FIRE
1:12:54 – Final Advice For Viewers

Disclaimer: The host is not promoting the company in any way and the video is made for pure educational purposes. Everything mentioned by the founder is his point of view. The intention behind creating the video was to impart maximum knowledge from the experience of the founder and not to promote any products from the brand. Viewers should do their own due diligence before considering to buy anything from the brand being mentioned in the video. The video is not intended to spread rumors or hurt the sentiments of any religion. Please watch it with a light heart to takeaway key learning lessons only.

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