Ashwin Suresh is the co-founder at Pocket Aces. He has a BS and MS Electrical Engineering from University of Illinois at Urbana-Champaign. He was the Creative Head at Junglee Pictures before founding Pocket Aces. In 2018, the co-founders launched Loco. It is a platform for the Indian gaming community to live stream games. It was incubated at Pocket Aces and spun out into a separate entity in 2021.
In this episode of Founders Unfiltered, you’ll get to learn about how was Pocket Aces started, the cost of producing web shows in India, how to increase retention on your videos, why do gamers prefer Loco over YouTube, how to approach brands for influencer marketing campaigns and what are some must know things to become a successful digital content creator.
Know more about Ashwin here –
LinkedIn – https://www.linkedin.com/in/ashwinsuresh284/
Instagram – https://www.instagram.com/ashwinsuresh/
Twitter – https://twitter.com/ashwinsuresh
IMDb – https://www.imdb.com/name/nm6303987/
Know more about Pocket Aces here –
Website – https://pocketaces.in/
LinkedIn – https://www.linkedin.com/company/pocket-aces-pictures-pvt-ltd-/
Know more about Loco here –
Website: https://loco.gg/
LinkedIn: https://www.linkedin.com/company/getloconow/
Instagram: https://www.instagram.com/getloconow/
Facebook: https://www.facebook.com/getloconow/
Twitter: https://twitter.com/getloconow
Timestamp:
00:00 – Introduction
00:53 – Get to know Ashwin Suresh
03:07 – Responsibilities of co-founders
04:19 – How was Pocket Aces started
09:56 – How did Pocket Aces start producing digital content
14:00 – Cost of producing initial few videos
15:15 – How FilterCopy became successful
16:18 – How to create great content consistently
18:35 – How to retain viewers for longer
21:34 – How to produce content for Youtube
24:20 – First Web Series ever produced
25:06 – Cost of producing “Not fit” Web Series
26:15 – How was “Little Things” show created
29:46 – How was Loco started
34:41 – Fundraising
35:34 – Revenue Model of Loco
37:04 – Youtube vs Loco
38:31 – Getting sponsors to produce content
42:23 – How to decide the pricing for branded content
48:55 – RAPID FIRE ROUND
54:07 – Advice for aspiring content creators
55:23 – Outro
Book recommended by Ashwin –
Sapiens – https://amz.run/5X41
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