FMCG market mein Product Mix ka matlab sirf “zyada products” nahi hota.
Is short mein aap 30–40 sec mein samjhenge:
Product Mix = Brand ke saare products ka total combination
– Different brands (tea, biscuits, noodles)
– Different variants (flavour, fragrance, type)
– Different packs (Rs 5, Rs 10, family pack, pouch, bottle)
Jitna smart aapka product mix, utna zyada:
Distribution opportunities (har type ki dukaan ke liye kuch na kuch)
Consumer choice (har pocket aur occasion ke liye pack)
Next time company bole “Product mix strong karo”, samajh jao –
sirf ek SKU push nahi, poora portfolio sochna hai.
Aise hi FMCG basics ke liye LIKE, SHARE & SUBSCRIBE karein.
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