FMCG sector mein Occasion Based Marketing ka matlab hai
right product, right moment, right emotion.
Is short mein aap जानेंगे:
Occasion kya hota hai? – Festival, Season, Daily Moment, Life Stage
Example:
• Garam chai = Rainy Evening Occasion
• Soft drink = Cricket Match Occasion
• Namkeen / sweets = Festival & Family Get-Together Occasion
Kaise display, scheme, communication ko occasion se link karein
taaki same outlet, same MRP par zyada off-take mile.
Agle planning meet mein sirf “month plan” मत sochiye,
“Kaunse occasion pe mera brand sabse relevant hai?” yeh bhi poochiye.
Helpful laga toh LIKE, SHARE & SUBSCRIBE for more FMCG shorts.
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