FMCG market mein hum Beat aur Route dono shabd use karte hain.
Beat samajh liya, lekin Route kya hota hai?
Is short mein aap 30–40 sec mein samjhenge:
Route = Salesman ka weekly ya cycle plan
Jisme kaunse din kaunse beats cover honge wo decide hota hai.
Example:
Route 1 – Mon/Thu: Main Bazaar + Station Road
Route 2 – Tue/Fri: Residential Area + Schools belt
Achha route plan = better coverage, fuel बचत, time बचत,
more calls, more orders.
Aise hi FMCG basics samajhne ke liye
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