FMCG sector में reports की भरमार होती है –
Daily Sales Report, Primary–Secondary, Brand-wise, Beat-wise, ND report, MT report…
लेकिन kaun sa report kis kaam aata hai?
Aur ASM / SO / Distributor ko daily / weekly / monthly basis पर क्या देखना चाहिए?
Is video में हम detail में समझेंगे
“Types of Sales Report in FMCG Sector” – examples ke saath.
In this video you’ll learn:
1️⃣ Primary Sales Report
Company → Distributor billing
Month, territory, distributor, brand / SKU wise
Kab use karein: target vs achievement, loading, pipeline dekhne ke लिए
2️⃣ Secondary Sales Report
Distributor → Retailer sales
Beat-wise, salesman-wise, outlet-class-wise
Kab use karein: real offtake, scheme performance, beat productivity
3️⃣ Brand / SKU-wise Sales Report
Kaun sa brand / pack fastest growing hai, kaun sa drag kar raha hai
Pack mix, price-point mix, premium vs mass
4️⃣ Channel-wise Report (GT / MT / E-com / Horeca)
Channel contribution, growth, ND & visibility focus
Kaunse channel mein किस तरह की strategy चाहिए
5️⃣ Beat / Territory-wise Sales & Coverage Report
Beat productivity, calls, line per call, strike rate
Weak beats & gap towns identify kaise karein
6️⃣ Numeric Distribution & Range Selling Reports
Kitne outlets cover ho rahe hain?
Har outlet par kitne SKUs active hain?
7️⃣ Target vs Achievement / Run Rate Reports
Daily/weekly tracking: aaj tak kitna, month-end tak kitna ho sakta hai
Early warning system for shortfall
8️⃣ Scheme / Discount / Promotion Performance Reports
Kaun si scheme se actual uplift aaya, kaun si sirf stocking tak limited rahi
Next month ke लिए better scheme design kaise karein
Is video ke through aap:
Har report ko ek simple sawaal se link kar paayenge –
“Yeh report mujhe kya decision lene में मदद कर रही hai?”
Apne distributor / team se right reports मांगना सीखेंगे
Excel, DMS, SFA se आने वाली reports ko smart tareeke se padh paayenge
Perfect for: Sales Officers, TSIs, ASMs, RSMs, Distributor Owners & MIS / Analyst roles in FMCG.
Agar video valuable lage:
LIKE kariye to support the content
SUBSCRIBE kariye for aur FMCG Sales, Distribution & Data videos
Comment mein batayein:
“Aap roz kaun se 2–3 sales reports regularly dekhte hain?”
Video ko apni Sales team, Distributor group, MIS team ke saath share karein.
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
Follow us on:
Instagram – https://www.instagram.com/skill_to_will_
LinkedIn – https://www.linkedin.com/in/sandeep-ray-1816ba33
Facebook – https://www.facebook.com/skilltowill
X – Sandeep Ray (@SandeepRay46022): https://x.com/SandeepRay46022?t=uGr6srLBM-gpjq9mqmz2Zg&s=08
Email – sandeep@skilltowill.com
Website : https://www.skilltowill.com/
Mobile – 9007317326, 8920934437
#FMCGSales, #SalesReports, #SalesAnalytics, #PrimarySales, #SecondarySales, #FMCGIndia, #SalesDashboard, #SalesExecution
#DistributorManagement, #SalesOfficerLife, #FrontlineSales, #ChannelManagement, #SalesTraining, #DataDrivenSales, #SkillToWill
