FMCG sector mein har outlet ko same treat karna galti hai.
Is short mein aap 30–40 sec mein samjhenge:
Outlet Classification kya hota hai?
– A, B, C ya Platinum / Gold / Silver type categories
Classification kis base par hota hai?
– Sales potential, location, footfall, range selling, visibility
Kyun zaroori hai?
– A-outlet par zyada visits + full range,
– C-outlet par limited visits + basic SKUs
– Team time, scheme & visibility right jaga invest hoti hai
Next time jab company bole “Focus on A-Class outlets”,
aapko clearly pata hoga kis dukaan ko priority deni hai.
Aise hi practical FMCG concepts ke liye
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