Har mahine ek hi tension – Primary Sales Target kaise poora hoga?
FMCG sector mein sirf “push billing” se kaam nahi chalta;
aapko planning + execution + distributor management tino balance karna padta hai.
Is detailed video mein hum step-by-step dekhenge
“How to Achieve Primary Sales Target in FMCG Sector” with practical, India-specific examples.
In this video you will learn:
1. Primary vs Secondary vs Tertiary samajhna
Primary = Company to Distributor billing
Secondary = Distributor se Retailer
Tertiary = Retailer se Consumer
Kyun primary target achieve karne se pehle secondary demand create karna zaroori hai
2. Target ko break kaise karein (Top–down planning)
Month target ko week-wise, beat-wise, brand/SKU-wise break karna
Run rate vs month end loading – sahi balance kya hai
Seasonality, schemes, festivals ko plan mein kaise factor karein
3. Right pack / right outlet strategy
Kaunse SKUs kis channel mein jyada pull create karte hain
Numeric Distribution, weighted distribution, outlet classification (A/B/C)
New outlets + dormant outlets se extra primary kaise nikalein
4. Distributor ke saath joint business planning
Opening stock, ideal stock cover, and order norm decide karna
Collection vs outstanding control – billing tabhi safe hai jab paisa wapas aaye
Salesman productivity KPIs: bills per day, L/B, drop size, strike rate
5. Scheme, incentive & visibility ka sahi use
Trade schemes ko sirf “dumping tool” nahi, demand driver kaise banayein
Retail contests, visibility tie-ups, consumer offers se secondary drive karna
Team incentives: SO/TSI/DSR ke liye clear, SMART targets
6. Month-end pressure ko smartly handle karna
Healthy loading vs over-stocking – red flags kya hain
“What-if” planning: 70%, 85%, 100% achievement scenarios
Agar target miss ho raha ho to mid-month correction kaise karein
Is video ke baad aapko ek clear playbook milegi:
“Primary Sales Target achieve karne ke liye poora mahina kya karna hai – day 1 se day 30 tak.”
Perfect for: FMCG Sales Officers, TSIs, ASMs, RSMs, and Distributor Owners.
Agar aapko ye video valuable lage:
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Comment mein likhiye:
“Aapka sabse bada challenge primary target achieve karne mein kya hai – demand, distributor ya collection?”
Is video ko apni Sales Team / Distributor WhatsApp groups mein share karein.
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