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At the AI Impact Summit in Delhi, Google CEO Sundar Pichai couldn’t resist stopping by a special coffee stall and tasting India’s premium Bharat GI Coffee. The moment, shared by Union Minister Piyush Goyal, spotlighted Malabar Arabica – a Geographical Indication (GI)-tagged coffee celebrated for its unique origin, quality, and flavor profile.
This short explainer from The Lallantop breaks down what GI tags really mean: protecting authentic Indian products like Darjeeling tea, Basmati rice, Banarasi sarees, Kanchipuram silk, Kannauj attar, and now Malabar Arabica coffee from imitation while boosting their global recognition. The government, through DPIIT, is actively promoting these treasures on international stages.
Watch to learn how a simple coffee sip became a proud moment for Indian heritage amid discussions on AI’s future with global leaders like PM Narendra Modi, Sundar Pichai, Sam Altman, Emmanuel Macron, and more.
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Production: Vibhawari Dixit
Video Editor: Radhe




























