Wholesalers can boost your offtake fast—but only if you target the right ones with the right offer. In this Shorts, I’ll show a practical way to target wholesalers in the FMCG market using a simple 3-step approach:
✅ 1) Identify the right wholesalers (category fit, reach, rotation, credit discipline)
✅ 2) Influence them with the right levers (PTR/PTC, schemes, visibility, availability, fast-moving SKUs)
✅ 3) Track results (lift, repeat, retailer pull, stock cover)
If you want my Wholesaler Targeting Checklist, comment “WHOLESALE”.
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