FMCG market mein har dukaan same nahi hoti – isliye
Outlet Classification bohot important hai.
Is short mein aap 30–40 sec mein samjhenge:
1️⃣ Basis of Classification
A Class – high sale, high footfall, premium / busy locations
B Class – medium sale, regular neighbourhood kiranas
C Class – low sale, new / remote / low potential outlets
2️⃣ Kin cheezo se judge karein?
Monthly off-take, category depth, shopper profile, store size
3️⃣ Kyun zaroori hai?
A outlets = more visits, more SKUs, visibility
B outlets = stable volume, core range
C outlets = coverage, trial, focused SKUs only
Next time jab aap beat plan ya target banayenge,
“Sabko same treat” nahi – outlet class ke hisaab se plan banayenge.
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