One Plus Best Phone in India | BBK Electronics | Business Model | OnePlus Oppo Vivo | Case Study
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455 Shahbad Daulatpur, Delhi-110042
Nearest Metro Station Samaypur Badli Or Rithala Oneplus Oppo And Vivo are owned by BBK Electronics Corporation.
Which is started in 1995, factories spread in 10 Hectares of land and employees of more than 17,000 people.
Inicial business was in research, production, and sale of educational electronics product They also manufactured landline and cordless phones.
They segmented their product line as:
Educational – Music(Oppo + OnePlus) – Smartphone(VIVO)
Music Line
It has Blu-ray Disc players, headphones and headphone amplifiers that come under the OPPO digital division.
OPPO Electronics founded in 2004
They are known for their innovations such as the slimmest smartphone, Rotating Camera, Notch, Full baseless design, etc
OPPO relies on the strong offline retailer network it has created in the home country.
Their Positioning statement is Selfie Expert. They are the first with 16MP front-facing module in the smartphone market.
The company has planned to invest in make in India
Oppo does sponsorship of Indian cricket team
Smartphone Line – Vivo
Vivo was founded in 2009
The brand is known to use Hi-Fi Technology, which is short for High Fidelity audio experience.
They planned more than 2,200 Indian employees working in the Great Noida facility where Vivo phones are set to be manufactured.
They have also invested Rs 125 Crore in the “Make in India” campaign run by the Indian government.
Vivo even sponsors IPL and FIFA 2018
OnePlus – Subsidiary of the OPPO
Founded in December 2013
While OPPO and Vivo are focused in creating and maintain themselves as premium offline smartphone brands, OnePlus aims to deliver their products via online services.
They Launched their first phone OnePlus one with Invite Only Marketing scheme.
Positioning Statement: Flagship Killer
Pricing Strategy
Flagship Grade phone – 18K Aprox + Marketing + Commission
For OnePlus its low and for Oppo-Vivo it goes to 20%
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