If you are a FMCG Startup – This video will be useful for you
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In this YouTube Short, I’ll quickly explain the real reasons FMCG startups collapse in India—like wrong GTM/RTM choice, weak distribution economics, poor outlet coverage, pricing vs margin mismatch, cash-flow/credit traps, and inconsistent repeat purchase. You’ll also learn what to fix first: product-market fit in a single micro-market, a winning distributor model, the right beat plan, and tight control on secondary + retail execution.
If you’re a founder, sales leader, distributor, or FMCG professional, this is a must-watch.
Watch till the end for a simple checklist to avoid these mistakes.
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