This video is for FMCG Startups and FMCG Sales Professionals. GTM – Go To Market and RTM – Route To Market
Link To Online Course (FMCG Sales Toolkit BootCamp) – https://learn.skilltowill.com/course/FMCGSalesToolkitBootcamp-101745
FMCG companies अक्सर GTM (Go-To-Market) और RTM (Route-To-Market) शब्द use करती हैं.
Lekin ground par kaam karne wale Sales Officers, ASMs, Distributors ke dimaag में अक्सर सवाल hota hai:
“GTM aur RTM mein actual farak kya hai?”
“Mera role kis level par aata hai – strategy ya execution?”
Is detailed video mein hum simple, Indian FMCG examples se samjhenge:
GTM vs RTM – dono ka matlab, difference aur connection.
Is video mein aap seekhenge:
1️⃣ What is GTM?
Brand & portfolio strategy
Target consumer, price pack architecture, channel priority
Launch plan, positioning, communication, GTM design for a new brand / category
2️⃣ What is RTM?
Market ko serve karne ka actual “route” –
distributor model, super stockist, sub-stockist, wholesalers, direct coverage, MT, e-com etc.
Beat planning, coverage model, infra, SFA/DMS, sales team structure
3️⃣ Key Differences – GTM vs RTM
GTM = “Where & How we want to play?”
RTM = “Ground par product customer tak kaise पहुंचेगा?”
Strategy vs execution, HO vs field, long-term vs daily operations
4️⃣ Real FMCG Examples
Same brand ka different GTM for GT, MT & e-commerce
RTM tweaks: hub-and-spoke, rural sub-stockists, van model, redistributors
5️⃣ What it means for YOU
Sales Officer / ASM ke daily decisions GTM/RTM ko kaise impact karte hain
Distributor ke saath RTM improve karke primary + secondary dono kaise badha sakte hain
Career point of view: GTM & RTM samajhne se aapki value kitni badh jaati hai
Agar aap FMCG Sales, Marketing, Distribution, Startups ya D2C mein ho,
ye video aapko badi picture + ground reality dono clear karega.
Reference Video:
https://youtu.be/vgszGeD6Zsw?si=TbLq5OqkCgwQzaYN
https://youtu.be/O6HvUi2iZ8c?si=eH3OIe32taq2cuer
https://youtu.be/WiWj3eTnArM?si=G4Lb3Gudg7c_z8X5
https://youtu.be/Vu0wjfI7lI0?si=i79LVuwRLHdtSzG3
Agar ye video helpful lage:
LIKE kariye to support the channel
SUBSCRIBE kariye for aur bhi FMCG GTM, RTM, Sales & Distribution videos
Comment karein:
“Aapke hisaab se aaj aapki company ka sabse bada GTM/RTM challenge kya hai?”
Is video ko apne Sales Team, Distributor & Marketing friends ke saath share karein.
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
Follow us on:
Instagram – https://www.instagram.com/skill_to_will_
LinkedIn – https://www.linkedin.com/in/sandeep-ray-1816ba33
Facebook – https://www.facebook.com/skilltowill
X – Sandeep Ray (@SandeepRay46022): https://x.com/SandeepRay46022?t=uGr6srLBM-gpjq9mqmz2Zg&s=08
Email – sandeep@skilltowill.com
Website : https://www.skilltowill.com/
Mobile – 9007317326, 8920934437
#GTMvsRTM, #GoToMarket, #RouteToMarket, #FMCGSales, #FMCGMarketing, #FMCGIndia, #ChannelStrategy, #SalesExecution, #DistributionStrategy, #FMCGDistributor, #GeneralTrade, #ModernTrade, #Ecommerce, #QuickCommerce, #SalesTraining, #IndianMarket, #SkillToWill,
