In this episode of #SocialList, Ashish Mishra talks about Viral Food Universe. In this new viral AI trend, food items are being turned into human-like characters and used to create stories filled with betrayal, love triangles, courtroom drama, and relationship narratives. Entire “character universes” are being built around things like baati–litti, momo–chutney, and samosa–kachori.
These AI-generated reels featuring food drama are pulling in millions of views. While they may seem funny on the surface, the trend is largely low-effort and highly repetitive viral content that is slowly overshadowing genuine, human-made content.
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