FMCG company mein distributor ka role sirf stock purchase karna nahi hota. Distributor ek important channel partner hota hai jo company ke products ko market tak pahunchata hai, sales team ko support karta hai, retailer service manage karta hai aur market coverage badhata hai.
Is Shorts mein samjhiye Distributor’s Life Cycle — distributor search, evaluation, appointment, onboarding, target setting, market development, performance review, support, correction aur exit planning.
The distributor life cycle in an FMCG company includes distributor identification, evaluation, appointment, onboarding, business planning, sales growth, performance review, support, correction and exit if required. Managing this life cycle properly helps the company improve distribution, market coverage, secondary sales and retailer service.
Agar aap FMCG Sales Officer, ASM, RSM, distributor manager, business owner, startup founder ya FMCG sales career mein hain, toh yeh Shorts aapke liye useful hai.
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