FMCG company ke liye Go To Market Strategy sirf product launch karne ka plan nahi hota. GTM strategy decide karti hai ki company ka product right market, right channel, right distributor, right retailer aur right consumer tak kaise pahunchega.
Is video mein hum detail mein samjhenge ki FMCG company ke liye powerful Go To Market Strategy kaise banayi jaati hai — market selection, product positioning, channel strategy, distributor appointment, beat planning, outlet coverage, sales team structure, pricing, schemes, visibility, launch execution aur review mechanism.
Video mein cover kiye gaye key points:
Go To Market Strategy kya hoti hai?
FMCG GTM strategy ka importance
Target market aur geography selection
Channel strategy — General Trade, Modern Trade, Wholesale, E-commerce
Distributor appointment and distribution model
Outlet universe, coverage planning and beat design
Sales team structure and role clarity
Pricing, margin and trade scheme planning
Visibility, merchandising and POSM execution
Launch plan, execution tracking and review system
A Go To Market strategy in FMCG defines how a company will take its products to the market through the right channels, distributors, retailers, sales team and execution plan. A strong FMCG GTM strategy helps improve distribution, market coverage, secondary sales, retail visibility and brand growth.
Agar aap FMCG business owner, startup founder, Sales Officer, ASM, RSM, NSM, distributor manager, sales leader ya FMCG sales career mein hain, toh yeh video aapke liye extremely useful hoga.
Types of Retailers – https://youtu.be/9uTCbdDJGjw
Rural Distribution – https://youtu.be/yZYzkHeed3Q
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
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