FMCG sales mein ek simple rule hota hai — Jo dikhta hai, woh bikta hai. Agar product retailer ke shelf, counter, hanger, display, gondola, end-cap ya billing counter par clearly visible hai, toh consumer ka attention badhta hai aur sale ka chance improve hota hai.
Is Shorts mein samjhiye ki visibility sales ko kaise drive karti hai — right shelf placement, facing, POSM, display, planogram, stock availability aur competitor se better visibility FMCG brand ke offtake ko fast improve kar sakti hai.
In FMCG, visibility directly impacts sales. Better shelf placement, more facings, attractive displays, POSM execution, stock availability and strong retail visibility help increase consumer attention, product recall and purchase conversion.
Agar aap FMCG Salesman, DSR, Sales Officer, TSI, ASM, RSM, merchandiser, promoter ya retail execution team mein hain, toh yeh Shorts aapke liye useful hai.
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
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