FMCG sales mein retailer ka sabse common objection hota hai — “Rate zyada hai,” “Margin kam hai,” “Competitor sasta de raha hai,” ya “Customer itne rate par nahi lega.”
Is Shorts mein jaaniye ki rate related objections ko professionally kaise handle karein. Sirf discount dene ke bajay salesman ko retailer ko product value, demand, rotation, margin story, scheme benefit aur brand strength clearly explain karna chahiye.
In FMCG sales, rate related objections are very common. A good salesman should not immediately reduce price. Instead, he should understand the real reason behind the objection and explain product value, retailer profit, demand, rotation, scheme and brand strength.
Agar aap FMCG Salesman, DSR, Sales Officer, TSI, ASM ya Distributor Salesman hain, toh yeh Shorts aapke liye useful hai.
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
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