Everyone needs a personal brand – from the companyтАЩs newest intern, to the most established CEO, and in the AI era the rules of engagement are changing fast. In the second in a series of films, FT Working It editor Isabel Berwick explains how to harness the power of a personal brand.

#work #digitalfuture #bluecollarjobs #investments #tradespeople #aiandtechnology #infrastructure #skills

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