FMCG Modern Trade mein sales performance ko samajhne ke liye sirf billing ya primary sales dekhna enough nahi hota. Modern Trade mein brand performance ko properly track karne ke liye offtake, availability/fill rate aur visibility/share of shelf jaise key metrics ko samajhna bahut zaroori hai.
Is video mein hum detail mein samjhenge Modern Trade ke 3 key metrics — sales/offtake, stock availability/fill rate, aur shelf visibility/share of shelf. In metrics se company ko pata chalta hai ki product store mein available hai ya nahi, consumer pick kar raha hai ya nahi, aur competitor ke comparison mein visibility strong hai ya weak.
Video mein cover kiye gaye key points:
Modern Trade metrics ka importance
MT sales performance ko kaise measure karein?
Metric 1: Offtake / Secondary Sales
Metric 2: Fill Rate / On-Shelf Availability
Metric 3: Share of Shelf / Visibility
Planogram compliance ka role
Stock-out ka sales par impact
Promotion execution and display tracking
MT store performance review ka practical method
Modern Trade sales growth ke liye action plan
In FMCG Modern Trade, three important metrics are offtake, fill rate or on-shelf availability, and share of shelf or visibility. These metrics help companies understand consumer demand, stock availability, shelf execution, store performance and sales growth opportunities.
Agar aap FMCG Sales Officer, Modern Trade Executive, Key Account Executive, ASM, KAM, merchandiser, promoter ya FMCG sales career mein hain, toh yeh video aapke liye bahut useful hoga.
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