Setting the right Distributor Margin and Retailer Margin is crucial for the FMCG company. In FMCG business, distributors and retailers are the key stake holders. A FMCG company needs to find the sweet spot regarding Distributor Margin and Retailer Margin so that it is a win-win for everyone in the FMCG business. In this video we have discussed the factors influencing Distributor margin and Retailer margin, and the process of setting the margins. We have also discussed how set margin for you FMCG company.
How to estimate sales before product launch – https://youtu.be/2a4ino-0_-U
How to asses market potential – https://youtu.be/BxtAujwRurA
ROI – https://youtu.be/w7peiId5HEw
How to improve ROI – https://youtu.be/BzzNo0YQSCI
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