Sameer Makani is the co-founder of Makani Creatives Pvt. Ltd. He started the company with his brother, Ashish at the age of 16 in 1999. They did their first campaign for a clothing brand called Provogue which became an instant hit at that time. Since then, they have been involved in the brand building process of various startups and MNCs. Some of the brands they have worked with are – Realme, Siyaram, GOQii, Nilkamal, Lavie, Dixcy Scott, Omron Healthcare and many more. At Makani Creatives, they solve the problems of businesses in a creative manner. They are known for their long client relationships and out of the box ideas.
In this episode of Founders Unfiltered, you’ll get to learn about how you can build a career in advertising, what is brand positioning and philosophy, how to understand what would the consumers like, process of registering a trademark, and thought process behind some of the most viral ads in India.
Time Stamps:
00:00 Introduction
00:33 Makani’s Journey
03:41 How to Learn Advertising
05:19 Masterclass on Advertising Business
06:08 How to make strategy
06:20 Strategy of Style Union
09:26 How to Make Brand
10:24 How to Decide Name For Your Brand
10:55 Understanding Trademark & Copyright
13:29 Brand Positioning & Philosophy
18:02 Branding Lessons for News Company
21:29 How to Make Brand Logo
24:18 Marketing Lessons for News App
29:35 Branding for Zero to One Startups
32:33 Social Media Copywriting Lessons
35:01 How to Hire a Good Talent
35:32 Cost of Starting an Ad Agency
36:33 Branding Lessons for edtech
44:28 Brand Identity for edtech
49:27 Aim of Founders Unfiltered
Get to know more about what they do –
Website – www.makanis.com
YouTube channel – https://www.youtube.com/user/Mailmakanis
Follow Sameer on his social media handles –
Linkedin – https://www.linkedin.com/in/sameer-makani-48033510/
Instagram – https://www.instagram.com/sameermakani/
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