In FMCG sales, salesman should be able to calculate retailer margin, Price to retailer (PTR), retailer profit and know how to do scheme calculation. In FMCG Sales, retailer margin or Price To Retailer (PTR) helps in determining the retailer profit and scheme calculation helps in determining the profit after scheme. FMCG salesman needs to communicate to the retailer what is his total profit per piece.

FMCG Product Categories :
Types of Trade Schemes :
Types of FMCG Retailers (Traditional Trade) :
Types of FMCG Retailers (Modern Trade) :

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