FMCG Distribution Channel are mainly 3 types – Urban FMCG distribution channel, Rural FMCG distribution channel and Hybrid FMCG distribution channel, which is a mix of both urban and rural channels of distribution. It is important for FMCG companies to decide on the Distribution channel to establish itself in the market. Choosing the right FMCG distribution channel is also part of the Go To Market strategy of the company.
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