Rate undercutting is very common in FMCG business. It impacts the market, the FMCG Distributor and over FMCG distribution business. Rates have to be managed correctly to ensure rate undercutting is minimized. This video talks about rate undercutting in FMCG business and how it happens.
Margin Calculation – https://youtu.be/-FeKsVLDk5w
Indian Wholesale Market – https://youtu.be/d3qNT7_EpvY
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