FMCG Marketing / sales promotion happens at 2 two levels – Consumer level FMCG Marketing and Retailer level FMCG Marketing. Consumer level FMCG Marketing includes creating different types of sales promotions for consumers called consumer offers and also create advertisements for creating brand awareness. The other type of Sales Promotion in FMCG Marketing is Trade Marketing which includes creating different types of sales promotion for trade. This includes developing trade schemes. This video talks about trade schemes or schemes for retailers.
There are 7 types of Consumer Offers, these are also sales promotion techniques used by FMCG Marketing. In this video you will understand each type of Consumer Offers and Sales promotion techniques used by companies.
7 Types of Consumer Offers – https://www.youtube.com/watch?v=a1B7qqsyJs4&t=313s
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