In FMCG sales, in store visibility and merchandising plays a major role in the brand’s visibility. Every FMCG Salesman should have knowledge about the Hot Spots and Cold Spots in an outlet.

1. What is Facing and Share Of Shelf – https://youtu.be/CQD2C6GTsvM
2. What is FIFO – https://youtu.be/V92SYwk5rw8

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