Go To Market Strategy is an important part of FMCG Business plan. It lays the foundation for FMCG sales and facilitates FMCG distribution. GTM or Go To Market strategy is developed before entering a new market or before launching a new product. In this video we are going to talk about the approach to develop a Go To Market Strategy.

Types of Retailers – https://youtu.be/9uTCbdDJGjw
Rural Distribution – https://youtu.be/yZYzkHeed3Q

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