GMROI or Gross Margin Return On Investment is a very important performance measure for Retail sales and retailers. For FMCG business, it helps to track the performance of different categories in a store. FMCG salesman can handle retailer’s objection using GMROI. This video explains the formula of GMROI and its calculations in detail.
FMCG Ke Badsaah – https://learn.skilltowill.com/courses/FMCGKeBadsaah-5563
Retailer Margin Calculation – https://youtu.be/-FeKsVLDk5w
How To Handle Key Accounts – https://youtu.be/1OZQqFbDP_M
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