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Market is broad and it is divided into sub-markets based on some parameters like age,price,location,etc. This is known as Segmentation. All customers have different needs. So segmentation is done to meet demand of particular class of customers.

Marketers aim to reach the target audience,who will buy their product. This is known as Targeting.

Positioning lets a brand occupy lead place relative to competitive brands in the market. Its aim is to make the brand the most effective one in customer’s mind.

Watch this video to learn more.

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