In FMCG Business, seasonality plays an important role in shaping FMCG marketing strategy related to FMCG products. There primarily 4 dimensions to seasonality in FMCG business. A good FMCG marketing plan in created keeping in mind all the 4 dimensions so that it creates new opportunities for the FMCG products. Seasonality in FMCG business is a huge opportunity for all fmcg marketers, to take advantage of this opportunity, FMCG companies need to plan in advance. In this FMCG training video by Sandeep Ray, we have discussed the 4 dimensions of seasonality in FMCG Business. We have also discussed what actions FMCG marketing professionals can take to extract maximum advantage from this opportunity.
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