FMCG sales is all about distribution. FMCG product distribution can be achieved in 2 ways – direct distribution and indirect distribution. If a FMCG Salesman takes adequate effort to increase direct and indirect distribution, then the overall coverage increases. In this fmcg sales training video, Sandeep Ray have discussed the what is FMCG direct distribution and what is FMCG indirect distribution. He has also discussed how to increase FMCG sales using direct and indirect distribution.

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