Rural is a very big market for FMCG Business. FMCG Sales and FMCG Marketing plays an important role in FMCG Rural Business. Rural FMCG Sales and marketing includes 4A’s. In this video we have discussed the 4As of Rural FMCG Sales and Marketing. For every FMCG company, rural sales and marketing is a challenge. Proper planning can help FMCG companies penetrate more in rural and expand their FMCG Business.

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