In this video, I go into how companies can use customer lifetime value to convince investors that their company is worth investing in.
LTV stands for Lifetime Value, which is a metric used to calculate the total amount of money you will earn from one customer over their entire lifetime with your company. This measure lets you see where your customers are coming and going so you know what channels work best for them and if they find it valuable enough to come back again!
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00:00 Introduction
00:50 What is LTV
03:20 Ditto by Zerodha
04:30 Formulas of LTV
07:26 Benefit of LTV
07:35 What is CAC
10:34 Understanding LTV/CAC
14:30 Homework For You
15:40 Outro
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