Sanjay Vakharia is the CEO of Spykar Lifestyle Private Ltd. and has been part of the original team that founded Spykar in 1992. His sharp business acumen saw him rise from overseeing product development and Marketing to being the CEO. Sanjay graduated from R. A. Podar College of Commerce & Economics in 1988 and is currently based in Mumbai, India. He was a team member at Magna Publications before joining Spykar.
Spykar has evolved from a leading fashion jeans wear brand and a dominant player in the Indian denim industry to a Lifestyle Brand. Spykar is a brand that resonates with the aspirations of the youth. Right from denims, shirts, t-shirts, non-denim bottoms, and tops to accessories like belts, socks, perfumes, deodorants, and bags, Spykar continues to set trends while it promises trendy styling and absolute comfort. Spykar retails from over 210 standalone stores and over 1200 retailers across 330 cities in India.
In this episode, we talk about the importance of building a brand, how to navigate the supply chain in a crowded market, how to create differentiation for yourself in markets dominated by international brands, how to consistently stay relevant, gross margins in the apparels business and more.
Follow Sanjay on Linkedin – https://www.linkedin.com/in/sanjayvakharia/
Know more about Spykar Lifestyle here –
Buy online on their website – https://www.spykar.com/
Twitter – https://twitter.com/Spykarofficial/
Instagram – https://www.instagram.com/spykarofficial/
Youtube – https://www.youtube.com/c/SPYKAROfficial/videos
LinkedIn – https://www.linkedin.com/company/spykar-lifestyles-pvt-ltd/
Time Stamps:
00:00 Introduction
00:52 Journey of Spykar
01:56 Learnings of Sanjay from his early struggle
16:44 How the journey of Spykar begins
24:09 What was the goal of starting Spykar
31:41 How Sanjay Supplies initially
41:48 My Story is not glamorised
45:54 How was Spykar’s equity structure
49:01 How Spykar always make trendy products
57:15 How Spykar creates its Branding
1:01:00 How Spykar Started Movie Marketing
1:04:10 How Spykar design and manage products
1:13:36 Spykar’s product launching strategy
1:17:54 What are the Margins of Spykar
1:23:19 How Spykar is differentiating itself from its competitors
1:37:26 Rapid Fire
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