Visibility is an extremely important element of FMCG sales. The FMCG sales team is supposed to follow the the merchandising guidelines while ensuring the correct brand visibility in the outlets. Good brand visibility leads to faster offtake. In this FMCG sales training video, Sandeep Ray has discussed the 6 things you should keep in mind while ensuring good visibility in the outlets.
FMCG Sales Training Courses – https://skilltowill.edmingle.com/
Hot Spot and Cold Spot – https://youtu.be/hCqXDLdbL28
Eye Level = Buy Level – https://youtu.be/a0QH4cP1OQg
Share of Shelf – https://youtu.be/CQD2C6GTsvM
Planogram – https://youtu.be/-zHhxFaP6v8
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