In this video, we break down how to calculate Trade Scheme ROI (Return On Investment) step-by-step—specifically for the FMCG (Fast-Moving Consumer Goods) industry.
Whether you’re a sales manager or brand marketer, or FMCG entrepreneur, this video will help you:
Understand the concept of Trade Scheme ROI
Learn the ROI formula for trade promotions
Identify key inputs like incremental sales, cost of scheme, and contribution margin
Avoid common mistakes that erode profitability
Use a simple Excel-based ROI model for quick decision-making
Link to the course – https://courses.skilltowill.com/courses/HowtoSelectRightFMCGProductForYourMarket-67d7d5974c391523db1182e5
Types of Trade Schemes – https://youtu.be/vgszGeD6Zsw
Scheme penetration – https://youtu.be/140VseHSLjk
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
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