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#KharchaPani Show, Episode no. 1207 |5 November 2025
In today’s show, we are discussing following news:
– Zoho’s messaging app Arattai was once hailed as India’s answer to WhatsApp after big endorsements from government ministers, leading to a massive surge in downloads. But the hype didn’t last, even after climbing to the top of the app charts in October. Arattai quickly dropped out of the top 100 by November.
– The main issue? Arattai lacked end-to-end encryption for text messages, raising concerns about user privacy and trust. Zoho’s founder, Sridhar Vembu, blamed a “defeatist mindset” among Indians- sparking a debate about whether the real problem was product quality or public perception.
-This episode dives into why Indian social media apps like Koo and Hike usually fail. It covers problems such as lack of innovation, funding challenges, and competition from global giants. Is “Made in India” enough, or does an app need to be truly world-class?
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Production: Shruti
Video Editor: Ravi Gangwar
