Har FMCG company ke liye Distributor ka Life Cycle samajhna bohot zaroori hai.
Is short mein hum 2 minutes mein pura journey cover karenge:
1️⃣ Selection & Appointment – right profile, capital, market reach
2️⃣ Onboarding & Infrastructure – godown, manpower, vehicles, systems
3️⃣ Build Phase – numeric distribution, visibility, primary + secondary growth
4️⃣ Maturity Phase – ROI, service level, expansion to new territories
5️⃣ Decline / Exit Phase – low focus, conflict, duplicate brands, replacement
Agar aap Sales Officer, ASM ya Founder hain,
ye life cycle samajh ke aap apne distributor ko better manage & support kar sakte hain.
Helpful laga toh LIKE, SHARE & SUBSCRIBE for more FMCG Sales & Distribution Shorts.
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