FMCG Sales mein sirf retailer visit karna enough nahi hota. Real performance tab aata hai jab visit productive call mein convert hoti hai.
A productive call means retailer visit se actual order, billing, range selling, focus SKU placement, display improvement ya collection result milna.
Is short mein samjhiye ki FMCG Salesman, Sales Officer aur TSI kaise har retailer call ko productive bana sakte hain:
Outlet par clear objective ke saath jaana
Stock aur previous sale check karna
Right SKU aur range suggest karna
Retailer ko benefit clearly explain karna
Scheme, margin aur rotation logic batana
Order close karna aur next action fix karna
Agar aap FMCG Sales, General Trade, Kirana Sales, Distributor Sales, TSI, SO ya ASM role mein hain, toh productive call samajhna bahut important hai.
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
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