FMCG sales mein companies generally do tarah ke sales models use karti hain — Pre Sell / Order Booking Model aur Ready Stock / Van Sales Model. Dono models ka purpose market se sales lena hota hai, lekin inka process, cost, productivity, stock management aur execution style alag hota hai.
Is video mein hum detail mein samjhenge ki Pre Sell aur Ready Stock model mein kya difference hota hai, kaunsa model kis type ke market ke liye better hai, aur FMCG companies ko apne product, geography, outlet type aur distribution structure ke hisaab se kaunsa model choose karna chahiye.
Video mein cover kiye gaye key points:
Pre Sell / Order Booking Model kya hota hai?
Ready Stock / Van Sales Model kya hota hai?
Pre Sell vs Ready Stock ka basic difference
Salesman productivity par impact
Distributor stock aur delivery planning ka role
Credit control aur cash collection difference
Market coverage aur outlet servicing
Order value, range selling aur focused selling
Ready stock model ke benefits aur limitations
FMCG companies ke liye best model kaise decide karein?
In FMCG sales, Pre Sell and Ready Stock are two important sales models. Pre Sell focuses on order booking, planned delivery, better productivity and structured market coverage, while Ready Stock focuses on instant delivery, immediate availability and fast servicing. Understanding both models helps FMCG companies improve sales productivity, distribution efficiency and retail execution.
Agar aap Sales Officer, TSI, ASM, RSM, Distributor, FMCG Business Owner ya FMCG Salesman hain, toh yeh video aapke liye bahut useful hoga.
Reference Videos:
How to estimate sales before product launch – https://youtu.be/2a4ino-0_-U
How to asses market potential – https://youtu.be/BxtAujwRurA
ROI – https://youtu.be/w7peiId5HEw
How to improve ROI – https://youtu.be/BzzNo0YQSCI
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
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