FMCG business mein Volume Growth aur Market Share dono bahut important business KPIs hote hain.
Volume Growth ka matlab hota hai ki company ne previous period ke comparison mein kitni zyada quantity, cases, units ya tonnage sell kiya.
Market Share ka matlab hota hai total market sales mein aapki company ya brand ka kitna share hai.
Agar volume growth ho raha hai lekin market share nahi badh raha, toh iska matlab competitor bhi fast grow kar raha hai. Aur agar market share badh raha hai, toh company market mein competitors se better perform kar rahi hai.
In FMCG, volume growth shows how much your sales quantity has increased, while market share shows your brand’s contribution in the total market. Both KPIs help companies understand real business growth and competitive performance.
Agar aap FMCG Salesman, Sales Officer, ASM, RSM, Distributor, Business Owner ya FMCG startup founder hain, toh yeh Shorts aapke liye useful hai.
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
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