FMCG sales mein rate related objection bahut common hota hai. Retailer aksar bolta hai — rate zyada hai, margin kam hai, competitor sasta de raha hai, scheme nahi hai, customer itne rate par nahi lega, ya old stock pada hai.
Is video mein hum detail mein samjhenge ki FMCG mein rate related objections ko professionally kaise handle karein, retailer ko sirf discount dene ke bajay value, demand, rotation, margin, scheme, brand pull aur profit story ke through kaise convince karein.
Reference Video : How to develop a selling story – https://youtu.be/7Zp8AhLW4Yw
Video mein cover kiye gaye key points:
Rate objection ka real meaning kya hota hai?
Rate objection aur negotiation mein difference
Retailer kyun bolta hai “rate zyada hai”?
Competitor cheaper price objection ka handling
“Margin kam hai” objection ka reply
Scheme aur discount demand ko kaise handle karein
Product value aur consumer demand ka use
Retailer profit story kaise explain karein
Price vs value selling ka practical method
Rate objection ko order mein convert karne ka process
In FMCG sales, rate related objections are very common during retailer calls. A good salesman should not immediately reduce price or offer extra discount. Instead, he should understand the real reason behind the objection and explain value, demand, rotation, margin, scheme, brand strength and retailer profit clearly.
Agar aap FMCG Salesman, DSR, Sales Officer, TSI, ASM, Distributor Salesman, Retailer ya FMCG Business Owner hain, toh yeh video aapke liye bahut useful hoga.
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