FMCG marketing aur sales mein trade schemes ka role bahut important hota hai. Trade schemes company ko primary sales, secondary sales, retailer purchase, distributor billing, stock rotation, new product launch aur market coverage improve karne mein help karti hain.
Is video mein hum detail mein samjhenge ki FMCG trade schemes kya hoti hain, trade schemes aur consumer offers mein kya difference hota hai, aur FMCG companies market mein kaun-kaun si sales promotion techniques use karti hain.
Video mein cover kiye gaye key points:
FMCG trade scheme kya hoti hai?
Trade scheme aur consumer offer ka difference
Distributor scheme vs retailer scheme
Quantity purchase scheme
Slab-based scheme
Free goods scheme
Cash discount scheme
TOD / Turnover Discount
Display scheme and visibility scheme
New product launch scheme
Combo scheme and bundling
Scheme planning mistakes and execution control
In FMCG, trade schemes are sales promotion tools used to motivate distributors, wholesalers and retailers to buy, stock, display and sell products. Common FMCG trade schemes include quantity purchase schemes, slab schemes, free goods schemes, cash discounts, turnover discounts, display schemes, visibility schemes, launch schemes and combo offers.
Agar aap FMCG Sales Officer, ASM, RSM, distributor manager, trade marketing executive, sales leader, business owner ya FMCG sales career mein hain, toh yeh video aapke liye bahut useful hoga.
Part 1 – https://youtu.be/S20tWBvHSrg
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
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