FMCG companies product range isliye badhati hain taaki woh zyada consumer needs cover kar sakein, retailer shelf space badha sakein, market share improve kar sakein aur distributor-retailer ke saath business value increase kar sakein.
Jab company apni range increase karti hai, toh retailer ke paas customer ko offer karne ke liye zyada options hote hain. Isse range selling, bill value, outlet productivity, repeat purchase aur category presence improve hoti hai.
In FMCG, companies increase product range to serve more consumer needs, improve shelf presence, increase market share, grow sales value and strengthen category leadership. A wider range helps the company capture more buying occasions and improve business from each outlet.
Agar aap FMCG Salesman, Sales Officer, ASM, Distributor, Retailer ya FMCG Business Owner hain, toh yeh Shorts aapke liye useful hai.
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
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