FMCG business mein company growth aur distributor growth dono important hain. Company sirf primary sales grow kare, lekin distributor ka ROI, stock rotation, secondary sales, retailer service, outstanding control aur manpower productivity improve na ho, toh growth sustainable nahi hoti.
Is Shorts mein samjhiye ki Distributor’s Growth vs Company Growth ka real difference kya hai, aur FMCG company ko distributor ko sirf billing partner nahi, balki long-term business partner ki tarah kaise develop karna chahiye.
In FMCG, company growth and distributor growth must move together. Company sales growth is not enough if the distributor is struggling with low ROI, high stock, credit risk, poor secondary sales, weak retailer service or low team productivity. Sustainable FMCG growth happens when the distributor’s business also becomes profitable, productive and scalable.
Agar aap FMCG Sales Officer, ASM, RSM, distributor manager, business owner ya FMCG distributor hain, toh yeh Shorts aapke liye useful hai.
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