FMCG merchandising mein aksar kaha jata hai — Eye Level is Buy Level. Lekin har category aur har shopper ke liye yeh rule always true nahi hota. Kabhi-kabhi actual Buy Level product category, shopper height, store format, pack size, impulse behaviour aur decision point par depend karta hai.
Is Shorts mein samjhiye ki Eye Level aur Buy Level mein difference kya hai, aur FMCG shelf placement mein product ko sirf eye level par rakhna enough kyu nahi hota. Right shelf placement ke liye consumer behaviour, category role, pack visibility, accessibility aur purchase occasion ko samajhna zaroori hai.
In FMCG merchandising, eye level is not always equal to buy level. The right buy level depends on shopper behaviour, product category, store format, pack size, visibility, accessibility and purchase decision point. Smart shelf placement helps improve product visibility, offtake and retail sales.
Agar aap FMCG Salesman, DSR, Sales Officer, TSI, ASM, RSM, merchandiser, promoter ya retail execution team mein hain, toh yeh Shorts aapke liye useful hai.
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